Graphic Design

Your logo is the signature of your brand, and one of your company’s most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.

In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.

Attention-grabbing cover

A well-designed brochure with an attention-grabbing cover can significantly increase the likelihood of the prospects taking a proper look. If the cover isn’t able to draw in the interested, there is the risk that they won’t even bother to open and view the inside of the brochure. A useful technique to get the prospect’s interest is to combine a smart, attention-grabbing headline with a very visually pleasing design. Preferably, the headline or text on the cover should point out a major benefit to the potential customers.

Interesting content

The content inside the brochure should be compelling and interesting, and goes a lot further than explain the history of your business. Instead, the content is best directed at the type of service or product that is offered. It can outline the essentials like how a service can help to get more sales, lower costs, save time, or operate a business more effectively. For instance, the content can focus on the potential challenges or problems a customer may be facing and how you can offer a service that is much better than the competition. Add visual elements to the text such as images, charts and graphs to avoid simply having large blocks of text. Any text or visual elements used should help to get your message across quickly.

Call to action

The brochure has the primary purpose of helping to push a potential customer to towards the next stage of the sales cycle. The call to action can vary. It can include phoning for a free estimate, contacting you to receive a downloadable white paper, or to visit your web site. A proper call to action will let the readers know exactly what is expected from them. Also, the call to action should be prominent on the page and really stand out so that it is not missed.

Get in touch

Our goal is to always provide an exceptional level of service, and we aim for lasting partnerships with our clients and to have fun while doing all this. We are looking forward to listen to your digital ideas and we are grateful to answer to your enquiries 🙂

Desa Pandan, 55100 Kuala Lumpur

+6014 844 4979

hello@hello-hey-hi.com

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