The content inside the brochure should be compelling and interesting, and goes a lot further than explain the history of your business. Instead, the content is best directed at the type of service or product that is offered. It can outline the essentials like how a service can help to get more sales, lower costs, save time, or operate a business more effectively. For instance, the content can focus on the potential challenges or problems a customer may be facing and how you can offer a service that is much better than the competition. Add visual elements to the text such as images, charts and graphs to avoid simply having large blocks of text. Any text or visual elements used should help to get your message across quickly.